LEGO Systems Unveils Programs to Celebrate 30 Years of Star Wars(TM) at Fan Celebration IV – Blast From the Past

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LOS ANGELES, May 24 /PRNewswire/ -- - New products, life-sized models,
 promotions and contests designed to fete the 30th Anniversary of Star
 Wars(TM), the first license in LEGO Group history, will be unveiled at Star
 Wars Celebration IV, the world's largest gathering of Star Wars fans,
 taking place in Los Angeles from May 24 to 28 at the Los Angeles Convention
 Center.
     Premieres
     Star Wars enthusiasts will feast their eyes on a new, life-sized,
 light- up, talking C-3PO LEGO(R) model. Making his first public appearance
 at Celebration IV, standing 5 feet 6 inches tall and constructed of more
 than 15,000 LEGO bricks, C-3PO is sure to join the ranks as one of the most
 beloved and fan-photographed life-sized LEGO models created to celebrate
 the property, like Chewbacca, Darth Vader and R2-D2 before him.
     Fans also will get, for the first time, a sneak peek at two new
 exclusive LEGO Star Wars models -- The Hoth Rebel Base(TM) ($49.99) and The
 Republic Cruiser(TM) ($89.99) -- available only at Toys "R" Us, and LEGO
 channels including the catalog, web shop and Brand stores.
     Unveiled to the press at American International Toy Fair, fans will
 also get up close and personal with the Ultimate Collector Millennium
 Falcon -- the largest LEGO set ever created -- representing one of the most
 iconic and fan requested LEGO models. Available in October, fans can
 pre-order the set now at LEGOShop.com. Exclusive to fans attending
 Celebration IV is a chance to enter to win one of the first 10 sets signed
 and numbered by company owner Kjeld Kirk Kristiansen and designer Jens
 Kronvold Frederiksen.
     Consumer Promotions and Contests
     LEGO Star Wars fans are privy to two nationwide programs, kicking off
 at Celebration IV.
     "These are the Droids You're Looking For"
     The hunt is on as fans search for 10,000 never-before produced,
 special- edition metallic gold C-3PO minifigures, randomly inserted into
 select 2007 LEGO Star Wars sets starting in June. Fans also may also mail
 in for a chance to win one of five custom-designed and produced 14-karat
 gold C-3PO minifigures. Exclusive for Celebration IV, fans can enter to win
 a one-of-a- kind, sterling silver C-3PO minifigure. The official drawing
 for this unique figure will be held on the last day of the event.
     LEGO Star Wars MovieMaking Contest.
     Building on the popularity of short LEGO Star Wars movies like "The Han
 Solo Affair" and the Cartoon Network exclusive, "Revenge of the Brick,"
 LEGO Systems invites LEGO and Star Wars fans alike to try their hand at
 filmmaking for a chance to win the ultimate LEGO Star Wars prize pack and
 publication of their film.
     This Summer, budding directors can enter 3-minute homemade movies in
 three age categories: 12 and under, 13-17 and 18+. Films will be judged for
 creativity and content, and finalists will be posted in August on
 StarWars.LEGO.com, where the public will vote to determine the winner, who
 will be announced in September.
     "The Star Wars franchise boasts some of the greatest fans in the
 world," said Michael Pratt, brand manager, LEGO Systems. "To celebrate the
 30th anniversary milestone we wanted to create exclusive experiences to
 further engage and inspire our mutual fan bases to further their passion
 for Star Wars play the LEGO way."
     Star Wars Celebration IV is being held at the Los Angeles Convention
 Center from May 24-28, 2007.
     For more information and news, visit www.starwars.lego.com and
 www.starwars.com
     (C) 2007 Lucasfilm Ltd. & TM. All rights reserved. Used under
 authorization.
     NOTE: LEGO and the LEGO logo are trademarks of the LEGO Group. (C) 2007
 The LEGO Group.
      MEDIA CONACTS:
      LEGO Systems, Inc.
      Michael McNally or Julie Stern
      860-763-6731 / press@america.lego.com
 
 SOURCE LEGO Systems, Inc.