All posts by sstoroe

Lego, Superheroes and Batman

MARVEL ENTERTAINMENT AND THE LEGO GROUP ANNOUNCE STRATEGIC RELATIONSHIP IN CONSTRUCTION TOY CATEGORY 2011

Gallery 1 Comment

This post and site contains Affiliate links. I may earn a small commission if you click on them. Click here for more details.

Below is a copy of the original news release from Lego on the Marvel Relationship.  I had such a hard time finding it, that I made a copy.  It is no longer searchable in the Lego NewsRoom?  I am not sure why this is the case.

http://www.lego.com/en-US/aboutus/news-room/2011/july/marvel-entertainment-and-the-lego-group-announce-strategic-relationship-in-construction-toy-category

This was published by Lego on July 21 2011

LEGO® SUPER HEROES Marvel branded collection to launch in 2012, featuring heroes such as Iron Man, Captain America and The Hulk

LEGO® SUPER HEROES Marvel branded collection to launch in 2012, featuring heroes such as Iron Man, Captain America and The HulkTwo of the world’s most iconic brands are joining forces as The LEGO Group, world leader in high quality construction toys, and Marvel Entertainment, LLC, a global character -based entertainment company, announced a wide ranging strategic licensing deal. Through the multi-year agreement starting as of January 1st, 2012, Marvel has granted LEGO Group the rights to develop a distinct Marvel branded construction toy collection — LEGO SUPER HEROES — which will bring the characters, vehicles and action of Marvel’s renowned universe to the world of LEGO® build-and-play adventure. The LEGO SUPER HEROES Marvel collection’s initial construction sets, minifigures and buildable characters are scheduled to launch in May of 2012.The LEGO SUPER HEROES Marvel collection will spotlight three Marvel franchises – Marvel’s The Avengers movie, and X-Men and Spider-Man classic characters. The LEGO Marvel’s The Avengers movie line brings such ever popular Marvel characters as Iron Man, The Hulk, Captain America, Thor, Hawkeye, Loki and Black Widow to LEGO minifigure form. The LEGO X-Men collection includes minifigure comic versions of Wolverine, Magneto, Nick Fury and Deadpool, while the LEGO Spider-Man sets offer minifigure comic versions of Spider-Man, and Doctor Octopus. The first buildable characters in the LEGO SUPER HEROES collection are highlighted by Captain America, The Hulk and Iron Man.Select figures will be unveiled in the LEGO booth during Comic-Con International at the San Diego Convention Center July 21-24.“Our partnership with Marvel helps us continue to deliver some of the best and most constructible Super Hero stories of all time,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “We’re thrilled to partner with Marvel to create creative, constructive play sets for builders, fans and collectors alike.”

Joann Mclaughlin, Executive Vice President Toys & Hardlines, Marvel Entertainment, commented, “The partnership with LEGO Group furthers Marvel’s strategy to align our brand with the best in class leaders across various industries who have the global marketing expertise and distribution clout to stand out in the retail environment. This deal solidifies the already robust presence of our characters and the overall Marvel brand in the ever important toy category.”

The retail debut of the Marvel-inspired LEGO SUPER HEROES collection is timed to coincide with the highly anticipated Summer 2012 blockbuster movie release of Marvel Studios and Walt Disney Pictures feature film Marvel’s The Avengers.
LEGO and the LEGO logo are trademarks of The LEGO Group. © 2011 The LEGO Group.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com. Super Hero(es) is a co-owned registered trademark.

Media Contacts:

LEGO Group
Kristin Greene, 415-551-9623, kristin.greene@lego.com

For Marvel Entertainment
Jeffrey Klein, Callie Burrows
212-685-4300
Jeff_klein@dkcnews.com, Callie_burrows@dkcnews.com

Lego, Superheroes and Batman

Warner Bros. Consumer Products Awards The LEGO Group License to Create LEGO® DC Universe SUPER HEROES – 2011

Gallery 1 Comment

This post and site contains Affiliate links. I may earn a small commission if you click on them. Click here for more details.

BILLUND, Denmark, July 20, 2011 /PRNewswire/ — Warner Bros. Consumer Products (WBCP) with DC Entertainment (DCE) and The LEGO Group announced today the extension of their successful partnership to translate some of the world’s most popular DC Comics Super Heroes into the world of LEGO® build-and-play adventures with LEGO DC Universe SUPER HEROES. The multi-year licensing agreement grants the world leader in high quality construction toys access to the entire library of DC Comics characters and stories to inspire LEGO building fun. Construction sets, minifigures and buildable characters and creatures inspired by the universe of DC Comics are slated to launch in January 2012.

The new LEGO DC Universe SUPER HEROES collection will feature 13 iconic super heroes in LEGO minifigure form, including: Batman™, Robin™, Catwoman™, The Joker, The Riddler™, Two-Face, Poison Ivy, Harley Quinn™, Bane, Bruce Wayne, Superman™, Lex Luthor™ and Wonder Woman™. Buildable characters will include Batman, The Joker and Green Lantern. Select figures will be on display in the LEGO booth (#2829) at Comic-Con International at the San Diego Convention Center July 21-24.

“We have enjoyed a successful, longstanding relationship with The LEGO Group and this agreement enables the vast universe of DC Comics to inspire an array of incredible offerings,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products.  “Fans of our legendary Super Heroes and villains will be delighted with the uniquely imaginative creations which only LEGO Group can create.”

The company will revisit their previous successful collections like LEGO BATMAN™ that also inspired the best-selling LEGO BATMAN: The Videogame, published by Warner Bros. Interactive Entertainment, which has sold more than 12 million units worldwide since its launch in 2008.

“Given the fan enthusiasm for previous LEGO BATMAN collections, we couldn’t be more thrilled to continue the build-and-play adventures with new LEGO BATMAN play sets and the addition of other DC Comics properties,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic Super Heroes, so they can relive the action and even customize it – a proven and winning formula in LEGO construction.”

At San Diego Comic-Con, 3,000 exclusive Batman and Green Lantern LEGO minifigures will be distributed to kick off a promotion that will take place from August to December in advance of the launch. Fans are encouraged to use their collectible minifigures and existing LEGO collections to create original LEGO DC Universe SUPER HEROES adventures through video, photography or illustration, then share their submissions on www.LEGOSUPERHEROES.com. Entrants have a chance to win monthly prizes or a grand prize trip to California for exclusive tours of Warner Bros. Studios, WB Animation and LEGOLAND® California.

About The LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.

LEGO and the LEGO logo are trademarks of The LEGO Group.  © 2011 The LEGO Group.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About DC Entertainment

DC Entertainment, home to such iconic DC Comics properties as Superman, Batman, Green Lantern, Wonder Woman, The Flash, MAD Magazine, and Fables, is the creative division charged with strategically integrating across Warner Bros. and Time Warner.  DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games.  Publishing over 1,000 comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.

DC SUPER HEROES and all related characters and elements are trademarks of and © DC Comics.

(s11)

Media Contacts:

LEGO Group
Kristin Greene
415-551-9623
kristin.greene@LEGO.com

Warner Bros. Consumer Products
Janice Aguilar-Herrero
818-954-3821
janice.aguilar-herrero@wbconsultant.com

SOURCE The LEGO Group

 

Lego, Superheroes and Batman

WB builds on Lego partnership 2011

Gallery 1 Comment

This post and site contains Affiliate links. I may earn a small commission if you click on them. Click here for more details.

See Full article Here.  This is a copy in case they remove it.  Here is the article that announces the 3000 San Diego Comic Con figures.

http://variety.com/2011/film/news/wb-builds-on-lego-partnership-1118040143/

Warner Bros. has expanded its relationship with Lego, granting the toymaker access to DC Entertainment’s complete library of comicbook characters and stories to launch DC Universe “Super Heroes” as figures and playsets.

The multi-year licensing deal, made through Warner Bros. Consumer Products, will start rolling out the new line in January, starting with 13 characters, including Batman, Superman, Wonder Woman and villains the Joker, Bane, Harley Quinn and Lex Luthor.

The first toys will be shown off at the Lego booth at Comic-Con Intl. in San Diego, where 3,000 exclusive Batman and Green Lantern minifigures will be distributed to launch a promo that runs August-December, enabling fans to create and submit videos, photos or illustrations of the characters to win trips to Legoland and Warner Bros. Studios.

WB and Lego had already been producing toys and videogames around the Batman franchise, and will launch a new set of playthings around next summer’s “The Dark Knight Rises” through the Lego Batman collection. The “Lego Batman: The Videogame,” published by WB Bros. Interactive Entertainment, has sold more than 12 million units since 2008.”This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic super heroes, so they can relive the action and even customize it, a proven and winning formula in Lego construction,” said Jill Wilfert, VP, licensing and entertainment for the Lego Group.

Lego, Star Wars

LEGO Systems Unveils Programs to Celebrate 30 Years of Star Wars(TM) at Fan Celebration IV – Blast From the Past

Gallery Leave a comment

This post and site contains Affiliate links. I may earn a small commission if you click on them. Click here for more details. 

LOS ANGELES, May 24 /PRNewswire/ -- - New products, life-sized models,
 promotions and contests designed to fete the 30th Anniversary of Star
 Wars(TM), the first license in LEGO Group history, will be unveiled at Star
 Wars Celebration IV, the world's largest gathering of Star Wars fans,
 taking place in Los Angeles from May 24 to 28 at the Los Angeles Convention
 Center.
     Premieres
     Star Wars enthusiasts will feast their eyes on a new, life-sized,
 light- up, talking C-3PO LEGO(R) model. Making his first public appearance
 at Celebration IV, standing 5 feet 6 inches tall and constructed of more
 than 15,000 LEGO bricks, C-3PO is sure to join the ranks as one of the most
 beloved and fan-photographed life-sized LEGO models created to celebrate
 the property, like Chewbacca, Darth Vader and R2-D2 before him.
     Fans also will get, for the first time, a sneak peek at two new
 exclusive LEGO Star Wars models -- The Hoth Rebel Base(TM) ($49.99) and The
 Republic Cruiser(TM) ($89.99) -- available only at Toys "R" Us, and LEGO
 channels including the catalog, web shop and Brand stores.
     Unveiled to the press at American International Toy Fair, fans will
 also get up close and personal with the Ultimate Collector Millennium
 Falcon -- the largest LEGO set ever created -- representing one of the most
 iconic and fan requested LEGO models. Available in October, fans can
 pre-order the set now at LEGOShop.com. Exclusive to fans attending
 Celebration IV is a chance to enter to win one of the first 10 sets signed
 and numbered by company owner Kjeld Kirk Kristiansen and designer Jens
 Kronvold Frederiksen.
     Consumer Promotions and Contests
     LEGO Star Wars fans are privy to two nationwide programs, kicking off
 at Celebration IV.
     "These are the Droids You're Looking For"
     The hunt is on as fans search for 10,000 never-before produced,
 special- edition metallic gold C-3PO minifigures, randomly inserted into
 select 2007 LEGO Star Wars sets starting in June. Fans also may also mail
 in for a chance to win one of five custom-designed and produced 14-karat
 gold C-3PO minifigures. Exclusive for Celebration IV, fans can enter to win
 a one-of-a- kind, sterling silver C-3PO minifigure. The official drawing
 for this unique figure will be held on the last day of the event.
     LEGO Star Wars MovieMaking Contest.
     Building on the popularity of short LEGO Star Wars movies like "The Han
 Solo Affair" and the Cartoon Network exclusive, "Revenge of the Brick,"
 LEGO Systems invites LEGO and Star Wars fans alike to try their hand at
 filmmaking for a chance to win the ultimate LEGO Star Wars prize pack and
 publication of their film.
     This Summer, budding directors can enter 3-minute homemade movies in
 three age categories: 12 and under, 13-17 and 18+. Films will be judged for
 creativity and content, and finalists will be posted in August on
 StarWars.LEGO.com, where the public will vote to determine the winner, who
 will be announced in September.
     "The Star Wars franchise boasts some of the greatest fans in the
 world," said Michael Pratt, brand manager, LEGO Systems. "To celebrate the
 30th anniversary milestone we wanted to create exclusive experiences to
 further engage and inspire our mutual fan bases to further their passion
 for Star Wars play the LEGO way."
     Star Wars Celebration IV is being held at the Los Angeles Convention
 Center from May 24-28, 2007.
     For more information and news, visit www.starwars.lego.com and
 www.starwars.com
     (C) 2007 Lucasfilm Ltd. & TM. All rights reserved. Used under
 authorization.
     NOTE: LEGO and the LEGO logo are trademarks of the LEGO Group. (C) 2007
 The LEGO Group.
      MEDIA CONACTS:
      LEGO Systems, Inc.
      Michael McNally or Julie Stern
      860-763-6731 / press@america.lego.com
 
 SOURCE LEGO Systems, Inc.