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This is a neat Blast from the Past over on Ebay from this seller. The item already sold, but this is the first time I have ever seen one of these. Pretty unique item that covers two brands. Kelloggs and Lego!
Source eBay
here are a few other images here.
Per the seller, this item description reads as follows.
Lego / Promotional toy / Plastic / Original box with inserts
Excellent complete example / Box has some wear (see photos)
Toucan apx 9″ tall; Box apx 12 x 9 x 10 1/2
The box has the following writing on it.
The Building Blocks for Greatest Sales. It’s an offer that will build record sales and profits. 15 Million Froot Loops Packages will be in the field November 1990 to February 1991. Two Category Leaders in one great Promotion.
15 Million boxes of Fruit Loops!!! Wow!!!
Thanks for looking
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