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See how they compare to the lego variants and let me know your opinion. They are stepping up their game in my opinion. Also, it is going to be difficult to keep up if they release 66 in one year.
Mega Bloks …
http://www.minifigpriceguide.com/SPONGEBOBMB.0.html
Lego …
http://www.minifigpriceguide.com/SPONGEBOB.0.html