{"id":509,"date":"2011-07-21T06:38:38","date_gmt":"2011-07-21T11:38:38","guid":{"rendered":"http:\/\/minifigpriceguide.com\/wordpress\/?p=509"},"modified":"2014-12-28T12:54:24","modified_gmt":"2014-12-28T18:54:24","slug":"marvel-entertainment-and-the-lego-group-announce-strategic-relationship-in-construction-toy-category","status":"publish","type":"post","link":"https:\/\/minifigpriceguide.com\/wordpress\/marvel-entertainment-and-the-lego-group-announce-strategic-relationship-in-construction-toy-category\/","title":{"rendered":"MARVEL ENTERTAINMENT AND THE LEGO GROUP ANNOUNCE STRATEGIC RELATIONSHIP IN CONSTRUCTION TOY CATEGORY 2011"},"content":{"rendered":"
<\/div>\n

This post and site contains Affiliate<\/a> links. I may earn a small commission if you click on them. Click here<\/a> for more details.<\/B>

Below is a copy of the original news release from Lego on the Marvel Relationship. \u00a0I had such a hard time finding it, that I made a copy. \u00a0It is no longer searchable in the Lego NewsRoom? \u00a0I am not sure why this is the case.<\/p>\n

http:\/\/www.lego.com\/en-US\/aboutus\/news-room\/2011\/july\/marvel-entertainment-and-the-lego-group-announce-strategic-relationship-in-construction-toy-category<\/a><\/p>\n

This was published by Lego on July 21 2011<\/p>\n

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LEGO\u00ae SUPER HEROES Marvel branded collection to launch in 2012, featuring heroes such as Iron Man, Captain America and The Hulk<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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LEGO\u00ae SUPER HEROES Marvel branded collection to launch in 2012, featuring heroes such as Iron Man, Captain America and The Hulk<\/b>Two of the world’s most iconic brands are joining forces as The LEGO Group, world leader in high quality construction toys, and Marvel Entertainment, LLC, a global character -based entertainment company, announced a wide ranging strategic licensing deal. Through the multi-year agreement starting as of January 1st, 2012, Marvel has granted LEGO Group the rights to develop a distinct Marvel branded construction toy collection — LEGO SUPER HEROES — which will bring the characters, vehicles and action of Marvel’s renowned universe to the world of LEGO\u00ae build-and-play adventure. The LEGO SUPER HEROES Marvel collection’s initial construction sets, minifigures and buildable characters are scheduled to launch in May of 2012.The LEGO SUPER HEROES Marvel collection will spotlight three Marvel franchises \u2013 Marvel\u2019s The Avengers movie, and X-Men and Spider-Man classic characters. The LEGO Marvel\u2019s The Avengers movie line brings such ever popular Marvel characters as Iron Man, The Hulk, Captain America, Thor, Hawkeye, Loki and Black Widow to LEGO minifigure form. The LEGO X-Men collection includes minifigure comic versions of Wolverine, Magneto, Nick Fury and Deadpool, while the LEGO Spider-Man sets offer minifigure comic versions of Spider-Man, and Doctor Octopus. The first buildable characters in the LEGO SUPER HEROES collection are highlighted by Captain America, The Hulk and Iron Man.Select figures will be unveiled in the LEGO booth during Comic-Con International at the San Diego Convention Center July 21-24.\u201cOur partnership with Marvel helps us continue to deliver some of the best and most constructible Super Hero stories of all time,\u201d said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. \u201cWe\u2019re thrilled to partner with Marvel to create creative, constructive play sets for builders, fans and collectors alike.\u201d<\/p>\n

Joann Mclaughlin, Executive Vice President Toys & Hardlines, Marvel Entertainment, commented, “The partnership with LEGO Group furthers Marvel’s strategy to align our brand with the best in class leaders across various industries who have the global marketing expertise and distribution clout to stand out in the retail environment. This deal solidifies the already robust presence of our characters and the overall Marvel brand in the ever important toy category.”<\/p>\n

The retail debut of the Marvel-inspired LEGO SUPER HEROES collection is timed to coincide with the highly anticipated Summer 2012 blockbuster movie release of Marvel Studios and Walt Disney Pictures feature film Marvel\u2019s The Avengers.
\nLEGO and the LEGO logo are trademarks of The LEGO Group. \u00a9 2011 The LEGO Group.<\/p>\n

About Marvel Entertainment<\/b>
\nMarvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com. Super Hero(es) is a co-owned registered trademark.<\/i><\/p>\n

Media Contacts:<\/b><\/p>\n

LEGO Group<\/b>
\nKristin Greene, 415-551-9623, kristin.greene@lego.com<\/p>\n

For Marvel Entertainment<\/b>
\nJeffrey Klein, Callie Burrows
\n212-685-4300
\nJeff_klein@dkcnews.com, Callie_burrows@dkcnews.com<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

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Below is a copy of the original news release from Lego on the Marvel Relationship. \u00a0I had such a hard time finding it, that I made a copy. \u00a0It is no longer … Continue reading MARVEL ENTERTAINMENT AND THE LEGO GROUP ANNOUNCE STRATEGIC RELATIONSHIP IN CONSTRUCTION TOY CATEGORY 2011<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-509","post","type-post","status-publish","format-gallery","hentry","category-lego","category-superheroes-and-batman","post_format-post-format-gallery"],"yoast_head":"\nMARVEL ENTERTAINMENT AND THE LEGO GROUP ANNOUNCE STRATEGIC RELATIONSHIP IN CONSTRUCTION TOY CATEGORY 2011 - Minifigure Price Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minifigpriceguide.com\/wordpress\/marvel-entertainment-and-the-lego-group-announce-strategic-relationship-in-construction-toy-category\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARVEL ENTERTAINMENT AND THE LEGO GROUP ANNOUNCE STRATEGIC RELATIONSHIP IN CONSTRUCTION TOY CATEGORY 2011 - Minifigure Price Guide\" \/>\n<meta property=\"og:description\" content=\"This post and site contains Affiliate links. 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